Asian Journal of Research in Medical and Pharmaceutical Sciences

As in our body, brain is the most powerful part and our mind could be excellent healing tool when any chance is provided. The idea that our brain can be one of the convincing parts in our body for the fake treatment is the real point this is called as placebo effect [1]. This effect refers to the impact of placebo on any one. However, treatments which are not active also were also demonstrated measurable and positive health response [2]. The ability of placebo effect is reviewed as psychological process [1]. In some cases, placebos can exert an influence powerful enough to mimic the effects of real medical treatments. This effect is more than positive thinking [3]. When this response occurs, many people have no idea they are responding to what is essentially a "sugar pill." Placebos are often utilized in medical research to help doctors and scientists discover and better perceive the physiological and mental effects new medications [2] For exactly understanding the placebo effect importance it is crucial to know more about how and why it works. This article explains how this effect is recognized in modern medicine and elements of placebo effect and suggests few conditions under which making utilization of therapeutic potential of this effect could be ethically acceptable, if not warranted.